Foundation Umberto Veronesi presented the information campaign "No smoking be happy."
are still many, more than eleven million smokers in Italy, while knowing that risks posed by cigarette habit so they can not eliminate harmful.
For this reason, the Foundation Umberto Veronesi, who has made the fight against smoking as one of its most important objectives, presented No smoking be happy, an information campaign aimed at the entire population. The program assumes that, given the increasingly younger age of first cigarette (according to the latest ISTAT figures, the percentage of teenagers who started smoking before age 14 has increased by 60% between 2000 and 2005), it is necessary educate children from an early age. At the same time, the campaign aims to deter women who are today the most reluctant to stop talking to them as mothers, through the point of view of children to raise awareness and involve them emotionally.
Interview with Paolo Veronesi
"The fight against cigarette smoke, in key women, is a cornerstone of the foundation for action. For this reason, before launching this new campaign, we commissioned a survey to Astra Research to explore carefully the relationship between women and cigarettes, to better understand the dynamics and the motivations and know how to choose the right messages to induce them to stop, "says Paolo Veronesi , chairman of the foundation. "We need to find a new way of talking to women, given that 65% of them considers the info-education campaigns as more effective and useful tool to convince them to quit smoking, "added Enrico Finzi, president of Astra Research. And 'this is the role attributed to the campaign information sent to the population with a focus on parents and children, scheduled from July.
The campaign speaks to parent, helping to make the decision to quit smoking through reflection and disgust on the harm caused to the child, even inviting him to call the toll-Sos Smoke the Italian League for the fight against tumors ( 800.99.88.77 ). The campaign also find more information on the site www.nosmokingbehappy.it tool that aims to information especially for young people.
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